Daman, October 11, 2025 – The Office of the District Magistrate in Daman, under the U.T. Administration of Dadra & Nagar Haveli and Daman & Diu, has issued a strict order prohibiting cable operators from broadcasting political advertisements on electronic media. The directive, effective immediately, aligns with the provisions of the Cable Television Networks (Regulation) Act, 1995, and the Cable Television Networks Rules, 1994, particularly Rule 7(3), which prohibits advertisements of a religious or political nature aimed at influencing specific ends.
The order, referenced as No. COL/DMN/MAG/DP&DMC Elec/2025-26/1+3 and dated October 10, 2025, was issued following a press note from the Election Commissioner, Dadra & Nagar Haveli and Daman & Diu, New Delhi. It comes in the context of the upcoming General Election to the Panchayats and Municipality-2025, with enforcement of the Model Code of Conduct by the Election Commission.
Strict Compliance Required
All cable operators in the region have been directed to adhere to the advertisement code outlined in the regulations. Any violation will result in action against the defaulting operators. The move is seen as a critical step to ensure a fair and unbiased electoral process, preventing the misuse of media platforms for political propaganda.
Saurabh Mishra, District Magistrate, Daman, emphasized the importance of this measure, stating that the prohibition is essential to maintain the integrity of the elections. The order also mandates that operators acknowledge receipt of the directive to ensure compliance.
Background and Enforcement
The decision reflects the Election Commission’s commitment to upholding the Model Code of Conduct, which is enforced during the election period to regulate campaigning and advertising practices. The Cable Television Networks Rules, 1994, specifically prohibit content that could sway public opinion toward religious or political ends, a regulation now being rigorously applied in the lead-up to the 2025 elections.
Copies of the order have been forwarded to key administrative and law enforcement officials, including the P.S. to Hon’ble Administrator, DNH & DD, Daman, the Inspector General of Police, and the Superintendent of Police, among others, to facilitate widespread enforcement. The Field Publicity Officer has also been tasked with ensuring the order reaches the public for maximum awareness.
Implications for Cable Operators
This directive places a significant responsibility on cable operators to monitor and filter content meticulously. Failure to comply could lead to legal repercussions, underscoring the seriousness with which the administration is approaching the election period. Residents and stakeholders are urged to support these efforts to ensure a transparent and fair electoral process.
As the election season progresses, all eyes will be on how effectively these guidelines are implemented, with the administration and law enforcement agencies working in tandem to uphold democratic principles in Dadra & Nagar Haveli and Daman & Diu.
